Add Conversational Development Index page to admin panel

53 files changed, 1270 insertions, 50 deletions

diff --git a/app/assets/images/i2p-step.svg b/app/assets/images/i2p-step.svg
new file mode 100644
index 00000000000..8886092ed82
--- /dev/null
+++ b/app/assets/images/i2p-step.svg
@@ -0,0 +1,4 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 120" enable-background="new 0 0 12 120">
+  <path d="m12 6c0-3.309-2.691-6-6-6s-6 2.691-6 6c0 2.967 2.167 5.431 5 5.91v108.09h2v-108.09c2.833-.479 5-2.943 5-5.91m-6 4c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.794 4 4-1.794 4-4 4"/>
+</svg>
diff --git a/app/assets/javascripts/dispatcher.js b/app/assets/javascripts/dispatcher.js
index 53b25da18e5..baa20d0c34a 100644
--- a/app/assets/javascripts/dispatcher.js
+++ b/app/assets/javascripts/dispatcher.js
@@ -393,6 +393,9 @@ import ShortcutsBlob from './shortcuts_blob';
         case 'users:show':
           new UserCallout();
           break;
+        case 'admin:conversational_development_index:show':
+          new UserCallout();
+          break;
         case 'snippets:show':
           new LineHighlighter();
           new BlobViewer();
diff --git a/app/assets/javascripts/user_callout.js b/app/assets/javascripts/user_callout.js
index b9d57cbcad4..ff2208baeab 100644
--- a/app/assets/javascripts/user_callout.js
+++ b/app/assets/javascripts/user_callout.js
@@ -1,11 +1,10 @@
 import Cookies from 'js-cookie';
 
-const USER_CALLOUT_COOKIE = 'user_callout_dismissed';
-
 export default class UserCallout {
-  constructor() {
-    this.isCalloutDismissed = Cookies.get(USER_CALLOUT_COOKIE);
-    this.userCalloutBody = $('.user-callout');
+  constructor(className = 'user-callout') {
+    this.userCalloutBody = $(`.${className}`);
+    this.cookieName = this.userCalloutBody.data('uid');
+    this.isCalloutDismissed = Cookies.get(this.cookieName);
     this.init();
   }
 
@@ -18,7 +17,7 @@ export default class UserCallout {
   dismissCallout(e) {
     const $currentTarget = $(e.currentTarget);
 
-    Cookies.set(USER_CALLOUT_COOKIE, 'true', { expires: 365 });
+    Cookies.set(this.cookieName, 'true', { expires: 365 });
 
     if ($currentTarget.hasClass('close')) {
       this.userCalloutBody.remove();
diff --git a/app/assets/stylesheets/framework/variables.scss b/app/assets/stylesheets/framework/variables.scss
index 975a4b40383..b3a86b92d93 100644
--- a/app/assets/stylesheets/framework/variables.scss
+++ b/app/assets/stylesheets/framework/variables.scss
@@ -569,3 +569,10 @@ $filter-value-selected-color: #d7d7d7;
 Animation Functions
 */
 $dropdown-animation-timing: cubic-bezier(0.23, 1, 0.32, 1);
+
+/*
+Convdev Index
+*/
+$color-high-score: $green-400;
+$color-average-score: $orange-400;
+$color-low-score: $red-400;
diff --git a/app/assets/stylesheets/pages/convdev_index.scss b/app/assets/stylesheets/pages/convdev_index.scss
new file mode 100644
index 00000000000..bc74416d893
--- /dev/null
+++ b/app/assets/stylesheets/pages/convdev_index.scss
@@ -0,0 +1,271 @@
+$space-between-cards: 8px;
+
+.convdev-empty svg {
+  margin: 64px auto 32px;
+  max-width: 420px;
+}
+
+.convdev-header {
+  margin-top: $gl-padding;
+  margin-bottom: $gl-padding;
+  padding: 0 4px;
+  display: flex;
+  align-items: center;
+
+  .convdev-header-title {
+    font-size: 48px;
+    line-height: 1;
+    margin: 0;
+  }
+
+  .convdev-header-subtitle {
+    font-size: 22px;
+    line-height: 1;
+    color: $gl-text-color-secondary;
+    margin-left: 8px;
+    font-weight: 500;
+
+    a {
+      font-size: 18px;
+      color: $gl-text-color-secondary;
+
+      &:hover {
+        color: $blue-500;
+      }
+    }
+  }
+}
+
+.convdev-cards {
+  display: flex;
+  justify-content: center;
+
+  @media (max-width: $screen-lg-min) {
+    flex-wrap: wrap;
+  }
+}
+
+.convdev-card-wrapper {
+  display: flex;
+  flex-direction: column;
+  align-items: stretch;
+  text-align: center;
+  width: 10%;
+  border-color: $border-color;
+  margin: 0 0 32px;
+  padding: $space-between-cards / 2;
+  position: relative;
+
+  @media (max-width: $screen-lg-min) {
+    width: 16.667%;
+
+    .convdev-card-title {
+      max-width: 100px;
+      margin: $gl-padding auto auto;
+    }
+
+    .card-scores {
+      margin: $gl-padding 24px;
+    }
+  }
+
+  @media (max-width: $screen-md-min) {
+    width: 20%;
+  }
+
+  @media (max-width: $screen-sm-min) {
+    width: 25%;
+  }
+
+  @media (max-width: $screen-xs-min) {
+    width: 50%;
+  }
+}
+
+.convdev-card {
+  border: solid 1px $border-color;
+  border-top-width: 3px;
+  border-top-left-radius: 3px;
+  border-top-right-radius: 3px;
+  display: flex;
+  flex-direction: column;
+  flex-grow: 1;
+}
+
+.convdev-card-low {
+  border-top-color: $color-low-score;
+
+  .card-score-big {
+    background-color: $red-25;
+  }
+}
+
+.convdev-card-average {
+  border-top-color: $color-average-score;
+
+  .card-score-big {
+    background-color: $orange-25;
+  }
+}
+
+.convdev-card-high {
+  border-top-color: $color-high-score;
+
+  .card-score-big {
+    background-color: $green-25;
+  }
+}
+
+.convdev-card-title {
+  margin-top: $gl-padding;
+  margin-bottom: auto;
+
+  h3 {
+    font-size: 14px;
+    margin: 0 0 2px;
+  }
+
+  .text-light {
+    font-size: 13px;
+    line-height: 1.25;
+    color: $gl-text-color-secondary;
+  }
+}
+
+.card-scores {
+  display: flex;
+  justify-content: space-around;
+  align-items: center;
+  margin: $gl-padding $gl-btn-padding;
+  line-height: 1;
+}
+
+.card-score {
+  color: $gl-text-color-secondary;
+
+  .card-score-name {
+    font-size: 13px;
+    margin-top: 4px;
+  }
+}
+
+.card-score-value {
+  font-size: 16px;
+  color: $gl-text-color;
+  font-weight: 500;
+}
+
+.card-score-big {
+  border-top: 2px solid $border-color;
+  border-bottom: 1px solid $border-color;
+  font-size: 22px;
+  padding: 10px 0;
+  font-weight: 500;
+}
+
+.card-buttons {
+  display: flex;
+  justify-content: stretch;
+
+  > * {
+    font-size: 16px;
+    color: $gl-text-color-secondary;
+    padding: 10px;
+    flex-grow: 1;
+
+    &:hover {
+      background-color: $border-color;
+      color: $gl-text-color;
+    }
+
+    + * {
+      border-left: solid 1px $border-color;
+    }
+  }
+}
+
+.convdev-steps {
+  margin-top: $gl-padding;
+  height: 1px;
+  min-width: 100%;
+  justify-content: space-around;
+  position: relative;
+  background: $border-color;
+
+  @media (max-width: $screen-lg-min) {
+    display: none;
+  }
+}
+
+.convdev-step {
+  $step-positions: 5% 10% 30% 42% 48% 55% 60% 70% 75% 90%;
+  @each $pos in $step-positions {
+    $i: index($step-positions, $pos);
+
+    &:nth-child(#{$i}) {
+      left: $pos;
+    }
+  }
+
+  position: absolute;
+  transform-origin: 75% 50%;
+  padding: 8px;
+  height: 50px;
+  width: 50px;
+  border-radius: 3px;
+  display: flex;
+  flex-direction: column;
+  align-items: center;
+  border: solid 1px $border-color;
+  background: $white-light;
+  transform: translate(-50%, -50%);
+  color: $gl-text-color-secondary;
+  fill: $gl-text-color-secondary;
+  box-shadow: 0 2px 4px $dropdown-shadow-color;
+
+  &:hover {
+    padding: 8px 10px;
+    fill: currentColor;
+    z-index: 100;
+    height: auto;
+    width: auto;
+
+    .convdev-step-title {
+      max-height: 2em;
+      opacity: 1;
+      transition: opacity 0.2s;
+    }
+
+    svg {
+      transform: scale(1.5);
+      margin: $gl-btn-padding;
+    }
+  }
+
+  svg {
+    transition: transform 0.1s;
+    width: 30px;
+    height: 30px;
+  }
+}
+
+.convdev-step-title {
+  max-height: 0;
+  opacity: 0;
+  text-transform: uppercase;
+  margin: $gl-vert-padding 0 0;
+  text-align: center;
+  font-size: 12px;
+}
+
+.convdev-high-score {
+  color: $color-high-score;
+}
+
+.convdev-average-score {
+  color: $color-average-score;
+}
+
+.convdev-low-score {
+  color: $color-low-score;
+}
diff --git a/app/assets/stylesheets/pages/profile.scss b/app/assets/stylesheets/pages/profile.scss
index fe084eb9397..c207159f606 100644
--- a/app/assets/stylesheets/pages/profile.scss
+++ b/app/assets/stylesheets/pages/profile.scss
@@ -287,6 +287,7 @@ table.u2f-registrations {
 
 .user-callout {
   margin: 0 auto;
+  max-width: $screen-lg-min;
 
   .bordered-box {
     border: 1px solid $blue-300;
@@ -295,14 +296,15 @@ table.u2f-registrations {
     position: relative;
     display: flex;
     justify-content: center;
+    align-items: center;
   }
 
   .landing {
-    margin-top: $gl-padding;
-    margin-bottom: $gl-padding;
+    padding: 32px;
 
     .close {
       position: absolute;
+      top: 20px;
       right: 20px;
       opacity: 1;
 
@@ -330,11 +332,20 @@ table.u2f-registrations {
         height: 110px;
         vertical-align: top;
       }
+
+      &.convdev {
+        margin: 0 0 0 30px;
+
+        svg {
+          height: 127px;
+        }
+      }
     }
 
     .user-callout-copy {
       display: inline-block;
       vertical-align: top;
+      max-width: 570px;
     }
   }
 
@@ -348,12 +359,20 @@ table.u2f-registrations {
     .landing {
       .svg-container,
       .user-callout-copy {
-        margin: 0;
+        margin: 0 auto;
         display: block;
 
         svg {
           height: 75px;
         }
+
+        &.convdev {
+          margin: $gl-padding auto 0;
+
+          svg {
+            height: 120px;
+          }
+        }
       }
     }
   }
diff --git a/app/controllers/admin/conversational_development_index_controller.rb b/app/controllers/admin/conversational_development_index_controller.rb
new file mode 100644
index 00000000000..921169d3e2b
--- /dev/null
+++ b/app/controllers/admin/conversational_development_index_controller.rb
@@ -0,0 +1,5 @@
+class Admin::ConversationalDevelopmentIndexController < Admin::ApplicationController
+  def show
+    @metric = ConversationalDevelopmentIndex::Metric.order(:created_at).last&.present
+  end
+end
diff --git a/app/helpers/application_helper.rb b/app/helpers/application_helper.rb
index 36d9090b3ae..f422c48329c 100644
--- a/app/helpers/application_helper.rb
+++ b/app/helpers/application_helper.rb
@@ -275,8 +275,8 @@ module ApplicationHelper
     'active' if condition
   end
 
-  def show_user_callout?
-    cookies[:user_callout_dismissed].nil?
+  def show_callout?(name)
+    cookies[name] != 'true'
   end
 
   def linkedin_url(user)
diff --git a/app/helpers/conversational_development_index_helper.rb b/app/helpers/conversational_development_index_helper.rb
new file mode 100644
index 00000000000..1ff54415811
--- /dev/null
+++ b/app/helpers/conversational_development_index_helper.rb
@@ -0,0 +1,16 @@
+module ConversationalDevelopmentIndexHelper
+  def score_level(score)
+    if score < 33.33
+      'low'
+    elsif score < 66.66
+      'average'
+    else
+      'high'
+    end
+  end
+
+  def format_score(score)
+    precision = score < 1 ? 2 : 1
+    number_with_precision(score, precision: precision)
+  end
+end
diff --git a/app/models/conversational_development_index/card.rb b/app/models/conversational_development_index/card.rb
new file mode 100644
index 00000000000..e8f09dc9161
--- /dev/null
+++ b/app/models/conversational_development_index/card.rb
@@ -0,0 +1,26 @@
+module ConversationalDevelopmentIndex
+  class Card
+    attr_accessor :metric, :title, :description, :feature, :blog, :docs
+
+    def initialize(metric:, title:, description:, feature:, blog:, docs: nil)
+      self.metric = metric
+      self.title = title
+      self.description = description
+      self.feature = feature
+      self.blog = blog
+      self.docs = docs
+    end
+
+    def instance_score
+      metric.instance_score(feature)
+    end
+
+    def leader_score
+      metric.leader_score(feature)
+    end
+
+    def percentage_score
+      metric.percentage_score(feature)
+    end
+  end
+end
diff --git a/app/models/conversational_development_index/idea_to_production_step.rb b/app/models/conversational_development_index/idea_to_production_step.rb
new file mode 100644
index 00000000000..f53227f8a27
--- /dev/null
+++ b/app/models/conversational_development_index/idea_to_production_step.rb
@@ -0,0 +1,19 @@
+module ConversationalDevelopmentIndex
+  class IdeaToProductionStep
+    attr_accessor :metric, :title, :features
+
+    def initialize(metric:, title:, features:)
+      self.metric = metric
+      self.title = title
+      self.features = features
+    end
+
+    def percentage_score
+      sum = features.map do |feature|
+        metric.percentage_score(feature)
+      end.inject(:+)
+
+      sum / features.size.to_f
+    end
+  end
+end
diff --git a/app/models/conversational_development_index/metric.rb b/app/models/conversational_development_index/metric.rb
new file mode 100644
index 00000000000..f42f516f99a
--- /dev/null
+++ b/app/models/conversational_development_index/metric.rb
@@ -0,0 +1,21 @@
+module ConversationalDevelopmentIndex
+  class Metric < ActiveRecord::Base
+    include Presentable
+
+    self.table_name = 'conversational_development_index_metrics'
+
+    def instance_score(feature)
+      self["instance_#{feature}"]
+    end
+
+    def leader_score(feature)
+      self["leader_#{feature}"]
+    end
+
+    def percentage_score(feature)
+      return 100 if leader_score(feature).zero?
+
+      100 * instance_score(feature) / leader_score(feature)
+    end
+  end
+end
diff --git a/app/presenters/conversational_development_index/metric_presenter.rb b/app/presenters/conversational_development_index/metric_presenter.rb
new file mode 100644
index 00000000000..220014a955a
--- /dev/null
+++ b/app/presenters/conversational_development_index/metric_presenter.rb
@@ -0,0 +1,144 @@
+module ConversationalDevelopmentIndex
+  class MetricPresenter < Gitlab::View::Presenter::Simple
+    def cards
+      [
+        Card.new(
+          metric: subject,
+          title: 'Issues',
+          description: 'created per active user',
+          feature: 'issues',
+          blog: 'https://www2.deloitte.com/content/dam/Deloitte/se/Documents/technology-media-telecommunications/deloitte-digital-collaboration.pdf'
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Comments',
+          description: 'created per active user',
+          feature: 'notes',
+          blog: 'http://conversationaldevelopment.com/why/'
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Milestones',
+          description: 'created per active user',
+          feature: 'milestones',
+          blog: 'http://conversationaldevelopment.com/shorten-cycle/',
+          docs: help_page_path('user/project/milestones/index')
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Boards',
+          description: 'created per active user',
+          feature: 'boards',
+          blog: 'http://jpattonassociates.com/user-story-mapping/',
+          docs: help_page_path('user/project/issue_board')
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Merge Requests',
+          description: 'per active user',
+          feature: 'merge_requests',
+          blog: 'https://8thlight.com/blog/uncle-bob/2013/02/01/The-Humble-Craftsman.html',
+          docs: help_page_path('user/project/merge_requests/index')
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Pipelines',
+          description: 'created per active user',
+          feature: 'ci_pipelines',
+          blog: 'https://martinfowler.com/bliki/ContinuousDelivery.html',
+          docs: help_page_path('ci/README')
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Environments',
+          description: 'created per active user',
+          feature: 'environments',
+          blog: 'https://about.gitlab.com/2016/08/26/ci-deployment-and-environments/',
+          docs: help_page_path('ci/environments')
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Deployments',
+          description: 'created per active user',
+          feature: 'deployments',
+          blog: 'https://puppet.com/blog/continuous-delivery-vs-continuous-deployment-what-s-diff'
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Monitoring',
+          description: 'fraction of all projects',
+          feature: 'projects_prometheus_active',
+          blog: 'https://prometheus.io/docs/introduction/overview/',
+          docs: help_page_path('user/project/integrations/prometheus')
+        ),
+        Card.new(
+          metric: subject,
+          title: 'Service Desk',
+          description: 'issues created per active user',
+          feature: 'service_desk_issues',
+          blog: 'http://blogs.forrester.com/kate_leggett/17-01-30-top_trends_for_customer_service_in_2017_operations_become_smarter_and_more_strategic',
+          docs: 'https://docs.gitlab.com/ee/user/project/service_desk.html'
+        )
+      ]
+    end
+
+    def idea_to_production_steps
+      [
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Idea',
+          features: %w(issues)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Issue',
+          features: %w(issues notes)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Plan',
+          features: %w(milestones boards)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Code',
+          features: %w(merge_requests)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Commit',
+          features: %w(merge_requests)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Test',
+          features: %w(ci_pipelines)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Review',
+          features: %w(ci_pipelines environments)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Staging',
+          features: %w(environments deployments)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Production',
+          features: %w(deployments)
+        ),
+        IdeaToProductionStep.new(
+          metric: subject,
+          title: 'Feedback',
+          features: %w(projects_prometheus_active service_desk_issues)
+        )
+      ]
+    end
+
+    def average_percentage_score
+      cards.map(&:percentage_score).inject(:+) / cards.size.to_f
+    end
+  end
+end
diff --git a/app/services/submit_usage_ping_service.rb b/app/services/submit_usage_ping_service.rb
new file mode 100644
index 00000000000..17857ca62f2
--- /dev/null
+++ b/app/services/submit_usage_ping_service.rb
@@ -0,0 +1,41 @@
+class SubmitUsagePingService
+  URL = 'https://version.gitlab.com/usage_data'.freeze
+
+  include Gitlab::CurrentSettings
+
+  def execute
+    return false unless current_application_settings.usage_ping_enabled?
+
+    response = HTTParty.post(
+      URL,
+      body: Gitlab::UsageData.to_json(force_refresh: true),
+      headers: { 'Content-type' => 'application/json' }
+    )
+
+    store_metrics(response)
+
+    true
+  rescue HTTParty::Error => e
+    Rails.logger.info "Unable to contact GitLab, Inc.: #{e}"
+
+    false
+  end
+
+  private
+
+  def store_metrics(response)
+    return unless response['conv_index'].present?
+
+    ConversationalDevelopmentIndex::Metric.create!(
+      response['conv_index'].slice(
+        'leader_issues', 'instance_issues', 'leader_notes', 'instance_notes',
+        'leader_milestones', 'instance_milestones', 'leader_boards', 'instance_boards',
+        'leader_merge_requests', 'instance_merge_requests', 'leader_ci_pipelines',
+        'instance_ci_pipelines', 'leader_environments', 'instance_environments',
+        'leader_deployments', 'instance_deployments', 'leader_projects_prometheus_active',
+        'instance_projects_prometheus_active', 'leader_service_desk_issues',
+        'instance_service_desk_issues'
+      )
+    )
+  end
+end
diff --git a/app/views/admin/background_jobs/show.html.haml b/app/views/admin/background_jobs/show.html.haml
index ac36bb5bb17..e5842bd1ea0 100644
--- a/app/views/admin/background_jobs/show.html.haml
+++ b/app/views/admin/background_jobs/show.html.haml
@@ -1,6 +1,6 @@
 - @no_container = true
 - page_title "Background Jobs"
-= render 'admin/background_jobs/head'
+= render 'admin/monitoring/head'
 
 %div{ class: container_class }
   %h3.page-title Background Jobs
diff --git a/app/views/admin/conversational_development_index/_callout.html.haml b/app/views/admin/conversational_development_index/_callout.html.haml
new file mode 100644
index 00000000000..a783b9a13a8
--- /dev/null
+++ b/app/views/admin/conversational_development_index/_callout.html.haml
@@ -0,0 +1,13 @@
+.prepend-top-default
+.user-callout{ data: { uid: 'convdev_intro_callout_dismissed' } }
+  .bordered-box.landing.content-block
+    %button.btn.btn-default.close.js-close-callout{ type: 'button',
+      'aria-label' => 'Dismiss ConvDev introduction' }
+      = icon('times', class: 'dismiss-icon', 'aria-hidden' => 'true')
+    .user-callout-copy
+      %h4
+        Introducing Your Conversational Development Index
+      %p
+        Your Conversational Development Index gives an overview of how you are using GitLab from a feature perspective. View how they compare with other organizations, discover features your are not using, and learn best practices through blog posts and white papers.
+    .svg-container.convdev
+      = custom_icon('convdev_overview')
diff --git a/app/views/admin/conversational_development_index/_card.html.haml b/app/views/admin/conversational_development_index/_card.html.haml
new file mode 100644
index 00000000000..6c8688e06ae
--- /dev/null
+++ b/app/views/admin/conversational_development_index/_card.html.haml
@@ -0,0 +1,25 @@
+.convdev-card-wrapper
+  .convdev-card{ class: "convdev-card-#{score_level(card.percentage_score)}" }
+    .convdev-card-title
+      %h3
+        = card.title
+      .text-light
+        = card.description
+    .card-scores
+      .card-score
+        .card-score-value
+          = format_score(card.instance_score)
+        .card-score-name You
+      .card-score
+        .card-score-value
+          = format_score(card.leader_score)
+        .card-score-name Lead
+    .card-score-big
+      = number_to_percentage(card.percentage_score, precision: 1)
+    .card-buttons
+      - if card.blog
+        %a{ href: card.blog }
+          = icon('info-circle', 'aria-hidden' => 'true')
+      - if card.docs
+        %a{ href: card.docs }
+          = icon('question-circle', 'aria-hidden' => 'true')
diff --git a/app/views/admin/conversational_development_index/_disabled.html.haml b/app/views/admin/conversational_development_index/_disabled.html.haml
new file mode 100644
index 00000000000..975d7df3da6
--- /dev/null
+++ b/app/views/admin/conversational_development_index/_disabled.html.haml
@@ -0,0 +1,9 @@
+.container.convdev-empty
+  .col-sm-6.col-sm-push-3.text-center
+    = custom_icon('convdev_no_index')
+    %h4 Usage ping is not enabled
+    %p
+      ConvDev is only shown when the
+      = link_to 'usage ping', help_page_path('user/admin_area/settings/usage_statistics'), target: '_blank'
+      is enabled. Enable usage ping to get an overview of how you are using GitLab from a feature perspective
+    = link_to 'Enable usage ping', admin_application_settings_path(anchor: 'usage-statistics'), class: 'btn btn-primary'
diff --git a/app/views/admin/conversational_development_index/_no_data.html.haml b/app/views/admin/conversational_development_index/_no_data.html.haml
new file mode 100644
index 00000000000..b23d2b5ec3a
--- /dev/null
+++ b/app/views/admin/conversational_development_index/_no_data.html.haml
@@ -0,0 +1,7 @@
+.container.convdev-empty
+  .col-sm-6.col-sm-push-3.text-center
+    = custom_icon('convdev_no_data')
+    %h4 Data is still calculating...
+    %p
+      In order to gather accurate feature usage data, it can take 1 to 2 weeks to see your index.
+      = link_to 'Learn more', help_page_path('user/admin_area/monitoring/convdev'), target: '_blank'
diff --git a/app/views/admin/conversational_development_index/show.html.haml b/app/views/admin/conversational_development_index/show.html.haml
new file mode 100644
index 00000000000..6be1c551a52
--- /dev/null
+++ b/app/views/admin/conversational_development_index/show.html.haml
@@ -0,0 +1,36 @@
+- @no_container = true
+- page_title 'ConvDev Index'
+
+= render 'admin/monitoring/head'
+
+.container
+  - if show_callout?('convdev_intro_callout_dismissed')
+    = render 'callout'
+
+  .prepend-top-default
+  - if !current_application_settings.usage_ping_enabled
+    = render 'disabled'
+  - elsif @metric.blank?
+    = render 'no_data'
+  - else
+    .convdev
+      .convdev-header
+        %h2.convdev-header-title{ class: "convdev-#{score_level(@metric.average_percentage_score)}-score" }
+          = number_to_percentage(@metric.average_percentage_score, precision: 1)
+        .convdev-header-subtitle
+          index
+          %br
+          score
+          = link_to icon('question-circle', 'aria-hidden' => 'true'), help_page_path('user/admin_area/monitoring/convdev')
+
+      .convdev-cards.card-container
+        - @metric.cards.each do |card|
+          = render 'card', card: card
+
+      .convdev-steps.row
+        - @metric.idea_to_production_steps.each_with_index do |step, index|
+          .convdev-step{ class: "convdev-#{score_level(step.percentage_score)}-score" }
+            .as
+              = custom_icon("i2p_step_#{index + 1}")
+            %h4.convdev-step-title
+              = step.title
diff --git a/app/views/admin/health_check/show.html.haml b/app/views/admin/health_check/show.html.haml
index 4deccf4aa93..8adb966064c 100644
--- a/app/views/admin/health_check/show.html.haml
+++ b/app/views/admin/health_check/show.html.haml
@@ -1,6 +1,6 @@
 - @no_container = true
 - page_title "Health Check"
-= render 'admin/background_jobs/head'
+= render 'admin/monitoring/head'
 
 %div{ class: container_class }
   %h3.page-title
diff --git a/app/views/admin/logs/show.html.haml b/app/views/admin/logs/show.html.haml
index 5e585ce789b..487f1cf5c4f 100644
--- a/app/views/admin/logs/show.html.haml
+++ b/app/views/admin/logs/show.html.haml
@@ -3,7 +3,7 @@
 - loggers = [Gitlab::GitLogger, Gitlab::AppLogger,
              Gitlab::EnvironmentLogger, Gitlab::SidekiqLogger,
              Gitlab::RepositoryCheckLogger]
-= render 'admin/background_jobs/head'
+= render 'admin/monitoring/head'
 
 %div{ class: container_class }
   %ul.nav-links.log-tabs
diff --git a/app/views/admin/background_jobs/_head.html.haml b/app/views/admin/monitoring/_head.html.haml
index b3530915068..901e30275fd 100644
--- a/app/views/admin/background_jobs/_head.html.haml
+++ b/app/views/admin/monitoring/_head.html.haml
@@ -3,6 +3,10 @@
     = render 'shared/nav_scroll'
     .nav-links.sub-nav.scrolling-tabs
       %ul{ class: (container_class) }
+        = nav_link(controller: :conversational_development_index) do
+          = link_to admin_conversational_development_index_path, title: 'ConvDev Index' do
+            %span
+              ConvDev Index
         = nav_link(controller: :system_info) do
           = link_to admin_system_info_path, title: 'System Info' do
             %span
diff --git a/app/views/admin/requests_profiles/index.html.haml b/app/views/admin/requests_profiles/index.html.haml
index c7b63d9de98..b7db18b2d32 100644
--- a/app/views/admin/requests_profiles/index.html.haml
+++ b/app/views/admin/requests_profiles/index.html.haml
@@ -1,6 +1,6 @@
 - @no_container = true
 - page_title 'Requests Profiles'
-= render 'admin/background_jobs/head'
+= render 'admin/monitoring/head'
 
 %div{ class: container_class }
   %h3.page-title
diff --git a/app/views/admin/system_info/show.html.haml b/app/views/admin/system_info/show.html.haml
index 9b9559c7fe5..fd0281e4961 100644
--- a/app/views/admin/system_info/show.html.haml
+++ b/app/views/admin/system_info/show.html.haml
@@ -1,6 +1,6 @@
 - @no_container = true
 - page_title "System Info"
-= render 'admin/background_jobs/head'
+= render 'admin/monitoring/head'
 
 %div{ class: container_class }
   .prepend-top-default
diff --git a/app/views/dashboard/projects/index.html.haml b/app/views/dashboard/projects/index.html.haml
index 2890ae7173b..5e63a61e21b 100644
--- a/app/views/dashboard/projects/index.html.haml
+++ b/app/views/dashboard/projects/index.html.haml
@@ -9,7 +9,7 @@
 = render "projects/last_push"
 
 %div{ class: container_class }
-  - if show_user_callout?
+  - if show_callout?('user_callout_dismissed')
     = render 'shared/user_callout'
 
   - if @projects.any? || params[:name]
diff --git a/app/views/layouts/nav/_admin.html.haml b/app/views/layouts/nav/_admin.html.haml
index 86779eeaf15..6df0adfd742 100644
--- a/app/views/layouts/nav/_admin.html.haml
+++ b/app/views/layouts/nav/_admin.html.haml
@@ -9,8 +9,8 @@
       = link_to admin_root_path, title: 'Overview', class: 'shortcuts-tree' do
         %span
           Overview
-    = nav_link(controller: %w(system_info background_jobs logs health_check requests_profiles)) do
-      = link_to admin_system_info_path, title: 'Monitoring' do
+    = nav_link(controller: %w(conversational_development_index system_info background_jobs logs health_check requests_profiles)) do
+      = link_to admin_conversational_development_index_path, title: 'Monitoring' do
         %span
           Monitoring
     = nav_link(controller: :broadcast_messages) do
diff --git a/app/views/shared/_user_callout.html.haml b/app/views/shared/_user_callout.html.haml
index 8308baa7829..17ffcba69d8 100644
--- a/app/views/shared/_user_callout.html.haml
+++ b/app/views/shared/_user_callout.html.haml
@@ -1,4 +1,4 @@
-.user-callout
+.user-callout{ data: { uid: 'user_callout_dismissed' } }
   .bordered-box.landing.content-block
     %button.btn.btn-default.close.js-close-callout{ type: 'button',
       'aria-label' => 'Dismiss customize experience box' }
diff --git a/app/views/shared/icons/_convdev_no_data.svg b/app/views/shared/icons/_convdev_no_data.svg
new file mode 100644
index 00000000000..ed32b2333e7
--- /dev/null
+++ b/app/views/shared/icons/_convdev_no_data.svg
@@ -0,0 +1,40 @@
+<svg xmlns="http://www.w3.org/2000/svg" width="360" height="220" viewBox="0 0 360 220">
+  <g fill="none" fill-rule="evenodd">
+    <path fill="#000" fill-opacity=".02" d="M125 44V24.003C125 18.48 129.483 14 135.005 14h89.99C230.52 14 235 18.477 235 24.003V43h84.992C326.624 43 332 48.372 332 55.002v144.996c0 6.63-5.38 12.002-12.008 12.002h-85.984c-6.632 0-12.008-5.372-12.008-12.002V183h-78v17.002c0 6.626-5.38 11.998-12.008 11.998H46.008C39.376 212 34 206.624 34 200.002V55.998C34 49.372 39.38 44 46.008 44H125z"/>
+    <g transform="translate(214 36)">
+      <rect width="110" height="168" x="2" y="2" fill="#FFF" rx="10"/>
+      <path fill="#EEE" fill-rule="nonzero" d="M4 12.006c0-2.208.896-4.27 2.457-5.77.796-.766.82-2.032.055-2.828-.766-.796-2.032-.82-2.828-.055C1.347 5.6 0 8.7 0 12.006c0 1.105.895 2 2 2s2-.895 2-2zM14.388 4h8c1.104 0 2-.895 2-2s-.896-2-2-2h-8c-1.105 0-2 .895-2 2s.895 2 2 2zm18 0h8c1.104 0 2-.895 2-2s-.896-2-2-2h-8c-1.105 0-2 .895-2 2s.895 2 2 2zm18 0h8c1.104 0 2-.895 2-2s-.896-2-2-2h-8c-1.105 0-2 .895-2 2s.895 2 2 2zm18 0h8c1.104 0 2-.895 2-2s-.896-2-2-2h-8c-1.105 0-2 .895-2 2s.895 2 2 2zm18 0h8c1.104 0 2-.895 2-2s-.896-2-2-2h-8c-1.105 0-2 .895-2 2s.895 2 2 2zm17.51.227c2.115.514 3.93 1.88 5.022 3.756.556.955 1.78 1.28 2.735.724.954-.556 1.278-1.78.723-2.735-1.636-2.813-4.356-4.86-7.534-5.632-1.073-.26-2.155.397-2.416 1.47-.26 1.074.397 2.156 1.47 2.417zM110 16.78v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm0 18v8c0 1.104.895 2 2 2s2-.896 2-2v-8c0-1.105-.895-2-2-2s-2 .895-2 2zm-.024 17.844c-.17 2.186-1.227 4.18-2.903 5.558-.853.702-.976 1.962-.275 2.815.7.854 1.962.977 2.815.275 2.51-2.062 4.096-5.056 4.35-8.338.086-1.1-.737-2.063-1.838-2.15-1.102-.084-2.064.74-2.15 1.84zM98.826 168h-8c-1.104 0-2 .895-2 2s.896 2 2 2h8c1.105 0 2-.895 2-2s-.895-2-2-2zm-18 0h-8c-1.104 0-2 .895-2 2s.896 2 2 2h8c1.105 0 2-.895 2-2s-.895-2-2-2zm-18 0h-8c-1.104 0-2 .895-2 2s.896 2 2 2h8c1.105 0 2-.895 2-2s-.895-2-2-2zm-18 0h-8c-1.104 0-2 .895-2 2s.896 2 2 2h8c1.105 0 2-.895 2-2s-.895-2-2-2zm-18 0h-8c-1.104 0-2 .895-2 2s.896 2 2 2h8c1.105 0 2-.895 2-2s-.895-2-2-2zm-17.334-.4c-2.063-.68-3.77-2.186-4.71-4.143-.477-.996-1.67-1.416-2.667-.938-.996.476-1.416 1.67-.938 2.667 1.41 2.936 3.964 5.19 7.063 6.21 1.05.347 2.18-.223 2.526-1.272.346-1.05-.224-2.18-1.274-2.526zM4 154.434v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2zm0-18v-8c0-1.104-.895-2-2-2s-2 .896-2 2v8c0 1.105.895 2 2 2s2-.895 2-2z"/>
+      <path fill="#F0EDF8" fill-rule="nonzero" d="M57 111c-11.598 0-21-9.402-21-21s9.402-21 21-21 21 9.402 21 21-9.402 21-21 21zm0-4c9.39 0 17-7.61 17-17s-7.61-17-17-17-17 7.61-17 17 7.61 17 17 17z"/>
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diff --git a/app/views/shared/icons/_i2p_step_1.svg b/app/views/shared/icons/_i2p_step_1.svg
new file mode 100644
index 00000000000..9dedcd5291a
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_1.svg
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+<?xml version="1.0"?>
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diff --git a/app/views/shared/icons/_i2p_step_10.svg b/app/views/shared/icons/_i2p_step_10.svg
new file mode 100644
index 00000000000..dd6fd1457ff
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_10.svg
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+<?xml version="1.0"?>
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diff --git a/app/views/shared/icons/_i2p_step_2.svg b/app/views/shared/icons/_i2p_step_2.svg
new file mode 100644
index 00000000000..b8805b90275
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_2.svg
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diff --git a/app/views/shared/icons/_i2p_step_3.svg b/app/views/shared/icons/_i2p_step_3.svg
new file mode 100644
index 00000000000..6c783ed8289
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_3.svg
@@ -0,0 +1,12 @@
+<?xml version="1.0"?>
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diff --git a/app/views/shared/icons/_i2p_step_4.svg b/app/views/shared/icons/_i2p_step_4.svg
new file mode 100644
index 00000000000..af804c838e0
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_4.svg
@@ -0,0 +1,6 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76 76" enable-background="new 0 0 76 76">
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+</svg>
diff --git a/app/views/shared/icons/_i2p_step_5.svg b/app/views/shared/icons/_i2p_step_5.svg
new file mode 100644
index 00000000000..e54f707019e
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_5.svg
@@ -0,0 +1,5 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76 76" enable-background="new 0 0 76 76">
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+</svg>
diff --git a/app/views/shared/icons/_i2p_step_6.svg b/app/views/shared/icons/_i2p_step_6.svg
new file mode 100644
index 00000000000..c57baccc06b
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_6.svg
@@ -0,0 +1,15 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76 76" enable-background="new 0 0 76 76">
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+</svg>
diff --git a/app/views/shared/icons/_i2p_step_7.svg b/app/views/shared/icons/_i2p_step_7.svg
new file mode 100644
index 00000000000..e9083de3afa
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_7.svg
@@ -0,0 +1,7 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76 76" enable-background="new 0 0 76 76">
+  <path d="M73.236,23.749c-0.208-0.513-0.798-0.76-1.302-0.552c-0.513,0.207-0.759,0.79-0.552,1.302    C73.119,28.787,74,33.329,74,38c0,19.851-16.149,36-36,36S2,57.851,2,38S18.149,2,38,2c7.6,0,14.83,2.332,20.965,6.74    C58.339,9.702,58,10.825,58,12c0,1.603,0.624,3.109,1.758,4.242C60.891,17.376,62.397,18,64,18c1.603,0,3.109-0.624,4.242-1.758    C69.376,15.109,70,13.603,70,12s-0.624-3.109-1.758-4.242C67.109,6.624,65.603,6,64,6c-1.346,0-2.622,0.445-3.668,1.259    C53.812,2.512,46.104,0,38,0C17.047,0,0,17.047,0,38s17.047,38,38,38s38-17.047,38-38C76,33.07,75.07,28.275,73.236,23.749z M64,8    c1.068,0,2.072,0.416,2.828,1.172S68,10.932,68,12s-0.416,2.072-1.172,2.828c-1.512,1.512-4.145,1.512-5.656,0    C60.416,14.072,60,13.068,60,12s0.416-2.072,1.172-2.828S62.932,8,64,8z"/>
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diff --git a/app/views/shared/icons/_i2p_step_8.svg b/app/views/shared/icons/_i2p_step_8.svg
new file mode 100644
index 00000000000..62676b0e12e
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_8.svg
@@ -0,0 +1,4 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76 76" enable-background="new 0 0 76 76">
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diff --git a/app/views/shared/icons/_i2p_step_9.svg b/app/views/shared/icons/_i2p_step_9.svg
new file mode 100644
index 00000000000..e4285a14425
--- /dev/null
+++ b/app/views/shared/icons/_i2p_step_9.svg
@@ -0,0 +1,4 @@
+<?xml version="1.0"?>
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 76 76" enable-background="new 0 0 76 76">
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diff --git a/app/views/users/show.html.haml b/app/views/users/show.html.haml
index c239253c8d5..f246bd7a586 100644
--- a/app/views/users/show.html.haml
+++ b/app/views/users/show.html.haml
@@ -100,7 +100,7 @@
             Snippets
 
   %div{ class: container_class }
-    - if @user == current_user && show_user_callout?
+    - if @user == current_user && show_callout?('user_callout_dismissed')
       = render 'shared/user_callout'
     .tab-content
       #activity.tab-pane
diff --git a/app/workers/gitlab_usage_ping_worker.rb b/app/workers/gitlab_usage_ping_worker.rb
index 2f02235b0ac..0a55aab63fd 100644
--- a/app/workers/gitlab_usage_ping_worker.rb
+++ b/app/workers/gitlab_usage_ping_worker.rb
@@ -3,29 +3,17 @@ class GitlabUsagePingWorker
 
   include Sidekiq::Worker
   include CronjobQueue
-  include HTTParty
 
   def perform
-    return unless current_application_settings.usage_ping_enabled
-
     # Multiple Sidekiq workers could run this. We should only do this at most once a day.
     return unless try_obtain_lease
 
-    begin
-      HTTParty.post(url,
-                    body: Gitlab::UsageData.to_json(force_refresh: true),
-                    headers: { 'Content-type' => 'application/json' }
-                   )
-    rescue HTTParty::Error => e
-      Rails.logger.info "Unable to contact GitLab, Inc.: #{e}"
-    end
+    SubmitUsagePingService.new.execute
   end
 
+  private
+
   def try_obtain_lease
     Gitlab::ExclusiveLease.new('gitlab_usage_ping_worker:ping', timeout: LEASE_TIMEOUT).try_obtain
   end
-
-  def url
-    'https://version.gitlab.com/usage_data'
-  end
 end
diff --git a/changelogs/unreleased/30469-convdev-index.yml b/changelogs/unreleased/30469-convdev-index.yml
new file mode 100644
index 00000000000..0bdd9c4a699
--- /dev/null
+++ b/changelogs/unreleased/30469-convdev-index.yml
@@ -0,0 +1,4 @@
+---
+title: Add ConvDev Index page to admin area
+merge_request: 11377
+author:
diff --git a/config/routes/admin.rb b/config/routes/admin.rb
index ccfd85aed63..c7b639b7b3c 100644
--- a/config/routes/admin.rb
+++ b/config/routes/admin.rb
@@ -72,6 +72,8 @@ namespace :admin do
   resource :system_info, controller: 'system_info', only: [:show]
   resources :requests_profiles, only: [:index, :show], param: :name, constraints: { name: /.+\.html/ }
 
+  get 'conversational_development_index' => 'conversational_development_index#show'
+
   resources :projects, only: [:index]
 
   scope(path: 'projects/*namespace_id',
diff --git a/db/fixtures/development/21_conversational_development_index_metrics.rb b/db/fixtures/development/21_conversational_development_index_metrics.rb
new file mode 100644
index 00000000000..4cd0a82ed1a
--- /dev/null
+++ b/db/fixtures/development/21_conversational_development_index_metrics.rb
@@ -0,0 +1,40 @@
+Gitlab::Seeder.quiet do
+  conversational_development_index_metric = ConversationalDevelopmentIndex::Metric.new(
+    leader_issues: 10.2,
+    instance_issues: 3.2,
+
+    leader_notes: 25.3,
+    instance_notes: 23.2,
+
+    leader_milestones: 16.2,
+    instance_milestones: 5.5,
+
+    leader_boards: 5.2,
+    instance_boards: 3.2,
+
+    leader_merge_requests: 5.2,
+    instance_merge_requests: 3.2,
+
+    leader_ci_pipelines: 25.1,
+    instance_ci_pipelines: 21.3,
+
+    leader_environments: 3.3,
+    instance_environments: 2.2,
+
+    leader_deployments: 41.3,
+    instance_deployments: 15.2,
+
+    leader_projects_prometheus_active: 0.31,
+    instance_projects_prometheus_active: 0.30,
+
+    leader_service_desk_issues: 15.8,
+    instance_service_desk_issues: 15.1
+  )
+
+  if conversational_development_index_metric.save
+    print '.'
+  else
+    puts conversational_development_index_metric.errors.full_messages
+    print 'F'
+  end
+end
diff --git a/db/migrate/20170523121229_create_conversational_development_index_metrics.rb b/db/migrate/20170523121229_create_conversational_development_index_metrics.rb
new file mode 100644
index 00000000000..9f9ec526055
--- /dev/null
+++ b/db/migrate/20170523121229_create_conversational_development_index_metrics.rb
@@ -0,0 +1,39 @@
+class CreateConversationalDevelopmentIndexMetrics < ActiveRecord::Migration
+  DOWNTIME = false
+
+  def change
+    create_table :conversational_development_index_metrics do |t|
+      t.float :leader_issues, null: false
+      t.float :instance_issues, null: false
+
+      t.float :leader_notes, null: false
+      t.float :instance_notes, null: false
+
+      t.float :leader_milestones, null: false
+      t.float :instance_milestones, null: false
+
+      t.float :leader_boards, null: false
+      t.float :instance_boards, null: false
+
+      t.float :leader_merge_requests, null: false
+      t.float :instance_merge_requests, null: false
+
+      t.float :leader_ci_pipelines, null: false
+      t.float :instance_ci_pipelines, null: false
+
+      t.float :leader_environments, null: false
+      t.float :instance_environments, null: false
+
+      t.float :leader_deployments, null: false
+      t.float :instance_deployments, null: false
+
+      t.float :leader_projects_prometheus_active, null: false
+      t.float :instance_projects_prometheus_active, null: false
+
+      t.float :leader_service_desk_issues, null: false
+      t.float :instance_service_desk_issues, null: false
+
+      t.timestamps null: false
+    end
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index bac8f95ce3b..a42c05e3b3d 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -370,6 +370,31 @@ ActiveRecord::Schema.define(version: 20170525174156) do
   add_index "container_repositories", ["project_id", "name"], name: "index_container_repositories_on_project_id_and_name", unique: true, using: :btree
   add_index "container_repositories", ["project_id"], name: "index_container_repositories_on_project_id", using: :btree
 
+  create_table "conversational_development_index_metrics", force: :cascade do |t|
+    t.float "leader_issues", null: false
+    t.float "instance_issues", null: false
+    t.float "leader_notes", null: false
+    t.float "instance_notes", null: false
+    t.float "leader_milestones", null: false
+    t.float "instance_milestones", null: false
+    t.float "leader_boards", null: false
+    t.float "instance_boards", null: false
+    t.float "leader_merge_requests", null: false
+    t.float "instance_merge_requests", null: false
+    t.float "leader_ci_pipelines", null: false
+    t.float "instance_ci_pipelines", null: false
+    t.float "leader_environments", null: false
+    t.float "instance_environments", null: false
+    t.float "leader_deployments", null: false
+    t.float "instance_deployments", null: false
+    t.float "leader_projects_prometheus_active", null: false
+    t.float "instance_projects_prometheus_active", null: false
+    t.float "leader_service_desk_issues", null: false
+    t.float "instance_service_desk_issues", null: false
+    t.datetime "created_at", null: false
+    t.datetime "updated_at", null: false
+  end
+
   create_table "deploy_keys_projects", force: :cascade do |t|
     t.integer "deploy_key_id", null: false
     t.integer "project_id", null: false
diff --git a/spec/factories/conversational_development_index_metrics.rb b/spec/factories/conversational_development_index_metrics.rb
new file mode 100644
index 00000000000..a5412629195
--- /dev/null
+++ b/spec/factories/conversational_development_index_metrics.rb
@@ -0,0 +1,33 @@
+FactoryGirl.define do
+  factory :conversational_development_index_metric, class: ConversationalDevelopmentIndex::Metric do
+    leader_issues 9.256
+    instance_issues 1.234
+
+    leader_notes 30.33333
+    instance_notes 28.123
+
+    leader_milestones 16.2456
+    instance_milestones 1.234
+
+    leader_boards 5.2123
+    instance_boards 3.254
+
+    leader_merge_requests 1.2
+    instance_merge_requests 0.6
+
+    leader_ci_pipelines 12.1234
+    instance_ci_pipelines 2.344
+
+    leader_environments 3.3333
+    instance_environments 2.2222
+
+    leader_deployments 1.200
+    instance_deployments 0.771
+
+    leader_projects_prometheus_active 0.111
+    instance_projects_prometheus_active 0.109
+
+    leader_service_desk_issues 15.891
+    instance_service_desk_issues 13.345
+  end
+end
diff --git a/spec/features/admin/admin_conversational_development_index_spec.rb b/spec/features/admin/admin_conversational_development_index_spec.rb
new file mode 100644
index 00000000000..739ab907a29
--- /dev/null
+++ b/spec/features/admin/admin_conversational_development_index_spec.rb
@@ -0,0 +1,40 @@
+require 'spec_helper'
+
+describe 'Admin Conversational Development Index' do
+  before do
+    login_as :admin
+  end
+
+  context 'when usage ping is disabled' do
+    it 'shows empty state' do
+      stub_application_setting(usage_ping_enabled: false)
+
+      visit admin_conversational_development_index_path
+
+      expect(page).to have_content('Usage ping is not enabled')
+    end
+  end
+
+  context 'when there is no data to display' do
+    it 'shows empty state' do
+      stub_application_setting(usage_ping_enabled: true)
+
+      visit admin_conversational_development_index_path
+
+      expect(page).to have_content('Data is still calculating')
+    end
+  end
+
+  context 'when there is data to display' do
+    it 'shows numbers for each metric' do
+      stub_application_setting(usage_ping_enabled: true)
+      create(:conversational_development_index_metric)
+
+      visit admin_conversational_development_index_path
+
+      expect(page).to have_content(
+        'Issues created per active user 1.2 You 9.3 Lead 13.3%'
+      )
+    end
+  end
+end
diff --git a/spec/presenters/conversational_development_index/metric_presenter_spec.rb b/spec/presenters/conversational_development_index/metric_presenter_spec.rb
new file mode 100644
index 00000000000..1e015c71f5b
--- /dev/null
+++ b/spec/presenters/conversational_development_index/metric_presenter_spec.rb
@@ -0,0 +1,36 @@
+require 'spec_helper'
+
+describe ConversationalDevelopmentIndex::MetricPresenter do
+  subject { described_class.new(metric) }
+  let(:metric) { build(:conversational_development_index_metric) }
+
+  describe '#cards' do
+    it 'includes instance score, leader score and percentage score' do
+      issues_card = subject.cards.first
+
+      expect(issues_card.instance_score).to eq 1.234
+      expect(issues_card.leader_score).to eq 9.256
+      expect(issues_card.percentage_score).to be_within(0.1).of(13.3)
+    end
+  end
+
+  describe '#idea_to_production_steps' do
+    it 'returns percentage score when it depends on a single feature' do
+      code_step = subject.idea_to_production_steps.fourth
+
+      expect(code_step.percentage_score).to be_within(0.1).of(50.0)
+    end
+
+    it 'returns percentage score when it depends on two features' do
+      issue_step = subject.idea_to_production_steps.second
+
+      expect(issue_step.percentage_score).to be_within(0.1).of(53.0)
+    end
+  end
+
+  describe '#average_percentage_score' do
+    it 'calculates an average value across all the features' do
+      expect(subject.average_percentage_score).to be_within(0.1).of(55.8)
+    end
+  end
+end
diff --git a/spec/services/submit_usage_ping_service_spec.rb b/spec/services/submit_usage_ping_service_spec.rb
new file mode 100644
index 00000000000..63a1e78f274
--- /dev/null
+++ b/spec/services/submit_usage_ping_service_spec.rb
@@ -0,0 +1,101 @@
+require 'spec_helper'
+
+describe SubmitUsagePingService do
+  context 'when usage ping is disabled' do
+    before do
+      stub_application_setting(usage_ping_enabled: false)
+    end
+
+    it 'does not run' do
+      expect(HTTParty).not_to receive(:post)
+
+      result = subject.execute
+
+      expect(result).to eq false
+    end
+  end
+
+  context 'when usage ping is enabled' do
+    before do
+      stub_application_setting(usage_ping_enabled: true)
+    end
+
+    it 'sends a POST request' do
+      response = stub_response(without_conv_index_params)
+
+      subject.execute
+
+      expect(response).to have_been_requested
+    end
+
+    it 'refreshes usage data statistics before submitting' do
+      stub_response(without_conv_index_params)
+
+      expect(Gitlab::UsageData).to receive(:to_json)
+        .with(force_refresh: true)
+        .and_call_original
+
+      subject.execute
+    end
+
+    it 'saves conversational development index data from the response' do
+      stub_response(with_conv_index_params)
+
+      expect { subject.execute }
+        .to change { ConversationalDevelopmentIndex::Metric.count }
+        .by(1)
+
+      expect(ConversationalDevelopmentIndex::Metric.last.leader_issues).to eq 10.2
+    end
+  end
+
+  def without_conv_index_params
+    {
+      conv_index: {}
+    }
+  end
+
+  def with_conv_index_params
+    {
+      conv_index: {
+        leader_issues: 10.2,
+        instance_issues: 3.2,
+
+        leader_notes: 25.3,
+        instance_notes: 23.2,
+
+        leader_milestones: 16.2,
+        instance_milestones: 5.5,
+
+        leader_boards: 5.2,
+        instance_boards: 3.2,
+
+        leader_merge_requests: 5.2,
+        instance_merge_requests: 3.2,
+
+        leader_ci_pipelines: 25.1,
+        instance_ci_pipelines: 21.3,
+
+        leader_environments: 3.3,
+        instance_environments: 2.2,
+
+        leader_deployments: 41.3,
+        instance_deployments: 15.2,
+
+        leader_projects_prometheus_active: 0.31,
+        instance_projects_prometheus_active: 0.30,
+
+        leader_service_desk_issues: 15.8,
+        instance_service_desk_issues: 15.1
+      }
+    }
+  end
+
+  def stub_response(body)
+    stub_request(:post, 'https://version.gitlab.com/usage_data').
+      to_return(
+        headers: { 'Content-Type' => 'application/json' },
+        body: body.to_json
+      )
+  end
+end
diff --git a/spec/workers/gitlab_usage_ping_worker_spec.rb b/spec/workers/gitlab_usage_ping_worker_spec.rb
index 26241044533..49b4e04dc7c 100644
--- a/spec/workers/gitlab_usage_ping_worker_spec.rb
+++ b/spec/workers/gitlab_usage_ping_worker_spec.rb
@@ -3,21 +3,11 @@ require 'spec_helper'
 describe GitlabUsagePingWorker do
   subject { described_class.new }
 
-  it "sends POST request" do
-    stub_application_setting(usage_ping_enabled: true)
+  it 'delegates to SubmitUsagePingService' do
+    allow(subject).to receive(:try_obtain_lease).and_return(true)
 
-    stub_request(:post, "https://version.gitlab.com/usage_data").
-        to_return(status: 200, body: '', headers: {})
-    expect(Gitlab::UsageData).to receive(:to_json).with({ force_refresh: true }).and_call_original
-    expect(subject).to receive(:try_obtain_lease).and_return(true)
+    expect_any_instance_of(SubmitUsagePingService).to receive(:execute)
 
-    expect(subject.perform.response.code.to_i).to eq(200)
-  end
-
-  it "does not run if usage ping is disabled" do
-    stub_application_setting(usage_ping_enabled: false)
-
-    expect(subject).not_to receive(:try_obtain_lease)
-    expect(subject).not_to receive(:perform)
+    subject.perform
   end
 end