Merge branch '11489-branded-appearance-to-ce' into 'master'

Branded appearance to CE

Closes #11489 

The difference with the EE version is only that there is no distinction between light and dark logos, though this wasn't used anyway. If this is fine, I'll create a MR on EE too.

TODO:
- [x] Copy docs
- [x] Make new screenshots
- [ ] Remove Custom Welcome message feature?

@rymai: I was unsure what labels to add to ping you, so I just ping you like this :wink: 

/cc @DouweM

See merge request !2927

5 files changed, 23 insertions, 4 deletions

diff --git a/doc/customization/branded_login_page.md b/doc/customization/branded_login_page.md
new file mode 100644
index 00000000000..d4d9f5f7b5e
--- /dev/null
+++ b/doc/customization/branded_login_page.md
@@ -0,0 +1,19 @@
+# Changing the appearance of the login page
+
+GitLab Community Edition offers a way to put your company's identity on the login page of your GitLab server and make it a branded login page.
+
+By default, the page shows the GitLab logo and description.
+
+![default_login_page](branded_login_page/default_login_page.png)
+
+## Changing the appearance of the login page
+
+Navigate to the **Admin** area and go to the **Appearance** page.
+
+Fill in the required details like Title, Description and upload the company logo.
+
+![appearance](branded_login_page/appearance.png)
+
+After saving the page, your GitLab login page will have the details you filled in:
+
+![company_login_page](branded_login_page/custom_sign_in.png)
diff --git a/doc/customization/branded_login_page/appearance.png b/doc/customization/branded_login_page/appearance.png
new file mode 100644
index 00000000000..6bce1f0a287
--- /dev/null
+++ b/doc/customization/branded_login_page/appearance.png
diff --git a/doc/customization/branded_login_page/custom_sign_in.png b/doc/customization/branded_login_page/custom_sign_in.png
new file mode 100644
index 00000000000..d6020b029a2
--- /dev/null
+++ b/doc/customization/branded_login_page/custom_sign_in.png
diff --git a/doc/customization/branded_login_page/default_login_page.png b/doc/customization/branded_login_page/default_login_page.png
new file mode 100644
index 00000000000..795c7954d8e
--- /dev/null
+++ b/doc/customization/branded_login_page/default_login_page.png
diff --git a/doc/customization/welcome_message.md b/doc/customization/welcome_message.md
index e993230bb88..a0cb234bea0 100644
--- a/doc/customization/welcome_message.md
+++ b/doc/customization/welcome_message.md
@@ -1,12 +1,12 @@
-# Customize the complete sign-in page (GitLab Enterprise Edition only)
+# Customize the complete sign-in page
 
-Please see [Branded login page](http://doc.gitlab.com/ee/customization/branded_login_page.html)
+Please see [Branded login page](branded_login_page.md)
 
 # Add a welcome message to the sign-in page (GitLab Community Edition)
 
 It is possible to add a markdown-formatted welcome message to your GitLab
 sign-in page. Users of GitLab Enterprise Edition should use the [branded login
-page feature](/ee/customization/branded_login_page.html) instead.
+page feature](branded_login_page.md) instead.
 
 The welcome message (extra_sign_in_text) can now be set/changed in the Admin UI.  
-Admin area > Settings
\ No newline at end of file
+Admin area > Settings