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diff --git a/doc/development/doc_styleguide.md b/doc/development/doc_styleguide.md
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--- a/doc/development/doc_styleguide.md
+++ b/doc/development/doc_styleguide.md
@@ -198,10 +198,17 @@ You can combine one or more of the following:
the `.md` document that you're working on is located. Always prepend their
names with the name of the document that they will be included in. For
example, if there is a document called `twitter.md`, then a valid image name
- could be `twitter_login_screen.png`.
+ could be `twitter_login_screen.png`. [**Exception**: images for
+ [articles](writing_documentation.md#technical-articles) should be
+ put in a directory called `img` underneath `/articles/article_title/img/`, therefore,
+ there's no need to prepend the document name to their filenames.]
- Images should have a specific, non-generic name that will differentiate them.
- Keep all file names in lower case.
- Consider using PNG images instead of JPEG.
+- Compress all images with <https://tinypng.com/> or similar tool.
+- Compress gifs with <https://ezgif.com/optimize> or similar toll.
+- Images should be used (only when necessary) to _illustrate_ the description
+of a process, not to _replace_ it.
Inside the document: