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# Copy
-The copy and messaging is a core part of the experience of GitLab and the conversation with our users. Follow the below conventions throughout GitLab.
+The copy for GitLab is clear and direct. We strike a clear balance between professional and friendly. We can empathesize with users (such as celebrating completing all Todos), and remain respectful of the importance of the work. We are that trusted, friendly coworker that is helpful and understanding.
+
+The copy and messaging is a core part of the experience of GitLab and the conversation with our users. Follow the below conventions throughout GitLab.
>**Note:**
We are currently inconsistent with this guidance. Images below are created to illustrate the point. As this guidance is refined, we will ensure that our experiences align.