1 files changed, 154 insertions, 0 deletions
diff --git a/lib/gitlab/email/message/in_product_marketing/base.rb b/lib/gitlab/email/message/in_product_marketing/base.rb
new file mode 100644
index 00000000000..6341a7c7596
--- /dev/null
+++ b/lib/gitlab/email/message/in_product_marketing/base.rb
@@ -0,0 +1,154 @@
+# frozen_string_literal: true
+
+module Gitlab
+  module Email
+    module Message
+      module InProductMarketing
+        class Base
+          include Gitlab::Email::Message::InProductMarketing::Helper
+          include Gitlab::Routing
+
+          attr_accessor :format
+
+          def initialize(group:, series:, format: :html)
+            raise ArgumentError, "Only #{total_series} series available for this track." unless series.between?(0, total_series - 1)
+
+            @group = group
+            @series = series
+            @format = format
+          end
+
+          def subject_line
+            raise NotImplementedError
+          end
+
+          def tagline
+            raise NotImplementedError
+          end
+
+          def title
+            raise NotImplementedError
+          end
+
+          def subtitle
+            raise NotImplementedError
+          end
+
+          def body_line1
+            raise NotImplementedError
+          end
+
+          def body_line2
+            raise NotImplementedError
+          end
+
+          def cta_text
+            raise NotImplementedError
+          end
+
+          def cta_link
+            case format
+            when :html
+              link_to cta_text, group_email_campaigns_url(group, track: track, series: series), target: '_blank', rel: 'noopener noreferrer'
+            else
+              [cta_text, group_email_campaigns_url(group, track: track, series: series)].join(' >> ')
+            end
+          end
+
+          def unsubscribe
+            parts = Gitlab.com? ? unsubscribe_com : unsubscribe_self_managed(track, series)
+
+            case format
+            when :html
+              parts.join(' ')
+            else
+              parts.join("\n" + ' ' * 16)
+            end
+          end
+
+          def progress
+            if Gitlab.com?
+              s_('InProductMarketing|This is email %{current_series} of %{total_series} in the %{track} series.') % { current_series: series + 1, total_series: total_series, track: track.to_s.humanize }
+            else
+              s_('InProductMarketing|This is email %{current_series} of %{total_series} in the %{track} series. To disable notification emails sent by your local GitLab instance, either contact your administrator or %{unsubscribe_link}.') % { current_series: series + 1, total_series: total_series, track: track.to_s.humanize, unsubscribe_link: unsubscribe_link }
+            end
+          end
+
+          def address
+            s_('InProductMarketing|%{strong_start}GitLab Inc.%{strong_end} 268 Bush Street, #350, San Francisco, CA 94104, USA').html_safe % strong_options
+          end
+
+          def footer_links
+            links = [
+              [s_('InProductMarketing|Blog'), 'https://about.gitlab.com/blog'],
+              [s_('InProductMarketing|Twitter'), 'https://twitter.com/gitlab'],
+              [s_('InProductMarketing|Facebook'), 'https://www.facebook.com/gitlab'],
+              [s_('InProductMarketing|YouTube'), 'https://www.youtube.com/channel/UCnMGQ8QHMAnVIsI3xJrihhg']
+            ]
+            case format
+            when :html
+              links.map do |text, link|
+                link_to(text, link)
+              end
+            else
+              '| ' + links.map do |text, link|
+                [text, link].join(' ')
+              end.join("\n| ")
+            end
+          end
+
+          def logo_path
+            ["mailers/in_product_marketing", "#{track}-#{series}.png"].join('/')
+          end
+
+          protected
+
+          attr_reader :group, :series
+
+          def total_series
+            3
+          end
+
+          private
+
+          def track
+            self.class.name.demodulize.downcase.to_sym
+          end
+
+          def unsubscribe_com
+            [
+              s_('InProductMarketing|If you no longer wish to receive marketing emails from us,'),
+              s_('InProductMarketing|you may %{unsubscribe_link} at any time.') % { unsubscribe_link: unsubscribe_link }
+            ]
+          end
+
+          def unsubscribe_self_managed(track, series)
+            [
+              s_('InProductMarketing|To opt out of these onboarding emails, %{unsubscribe_link}.') % { unsubscribe_link: unsubscribe_link },
+              s_("InProductMarketing|If you don't want to receive marketing emails directly from GitLab, %{marketing_preference_link}.") % { marketing_preference_link: marketing_preference_link(track, series) }
+            ]
+          end
+
+          def unsubscribe_link
+            unsubscribe_url = Gitlab.com? ? '%tag_unsubscribe_url%' : profile_notifications_url
+
+            link(s_('InProductMarketing|unsubscribe'), unsubscribe_url)
+          end
+
+          def marketing_preference_link(track, series)
+            params = {
+              utm_source: 'SM',
+              utm_medium: 'email',
+              utm_campaign: 'onboarding',
+              utm_term: "#{track}_#{series}"
+            }
+
+            preference_link = "https://about.gitlab.com/company/preference-center/?#{params.to_query}"
+
+            link(s_('InProductMarketing|update your preferences'), preference_link)
+          end
+        end
+      end
+    end
+  end
+end