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diff --git a/lib/gitlab/email/message/in_product_marketing/create.rb b/lib/gitlab/email/message/in_product_marketing/create.rb
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+++ b/lib/gitlab/email/message/in_product_marketing/create.rb
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+# frozen_string_literal: true
+
+module Gitlab
+  module Email
+    module Message
+      module InProductMarketing
+        class Create < Base
+          def subject_line
+            [
+              s_('InProductMarketing|Create a project in GitLab in 5 minutes'),
+              s_('InProductMarketing|Import your project and code from GitHub, Bitbucket and others'),
+              s_('InProductMarketing|Understand repository mirroring')
+            ][series]
+          end
+
+          def tagline
+            [
+              s_('InProductMarketing|Get started today'),
+              s_('InProductMarketing|Get our import guides'),
+              s_('InProductMarketing|Need an alternative to importing?')
+            ][series]
+          end
+
+          def title
+            [
+              s_('InProductMarketing|Take your first steps with GitLab'),
+              s_('InProductMarketing|Start by importing your projects'),
+              s_('InProductMarketing|How (and why) mirroring makes sense')
+            ][series]
+          end
+
+          def subtitle
+            [
+              s_('InProductMarketing|Dig in and create a project and a repo'),
+              s_("InProductMarketing|Here's what you need to know"),
+              s_('InProductMarketing|Try it out')
+            ][series]
+          end
+
+          def body_line1
+            [
+              s_("InProductMarketing|To understand and get the most out of GitLab, start at the beginning and %{project_link}. In GitLab, repositories are part of a project, so after you've created your project you can go ahead and %{repo_link}.") % { project_link: project_link, repo_link: repo_link },
+              s_("InProductMarketing|Making the switch? It's easier than you think to import your projects into GitLab. Move %{github_link}, or import something %{bitbucket_link}.") % { github_link: github_link, bitbucket_link: bitbucket_link },
+              s_("InProductMarketing|Sometimes you're not ready to make a full transition to a new tool. If you're not ready to fully commit, %{mirroring_link} gives you a safe way to try out GitLab in parallel with your current tool.") % { mirroring_link: mirroring_link }
+            ][series]
+          end
+
+          def body_line2
+            [
+              s_("InProductMarketing|That's all it takes to get going with GitLab, but if you're new to working with Git, check out our %{basics_link} for helpful tips and tricks for getting started.") % { basics_link: basics_link },
+              s_("InProductMarketing|Have a different instance you'd like to import? Here's our %{import_link}.") % { import_link: import_link },
+              s_("InProductMarketing|It's also possible to simply %{external_repo_link} in order to take advantage of GitLab's CI/CD.") % { external_repo_link: external_repo_link }
+            ][series]
+          end
+
+          def cta_text
+            [
+              s_('InProductMarketing|Create your first project!'),
+              s_('InProductMarketing|Master the art of importing!'),
+              s_('InProductMarketing|Understand your project options')
+            ][series]
+          end
+
+          private
+
+          def project_link
+            link(s_('InProductMarketing|create a project'), help_page_url('gitlab-basics/create-project'))
+          end
+
+          def repo_link
+            link(s_('InProductMarketing|set up a repo'), help_page_url('user/project/repository/index', anchor: 'create-a-repository'))
+          end
+
+          def github_link
+            link(s_('InProductMarketing|GitHub Enterprise projects to GitLab'), help_page_url('integration/github'))
+          end
+
+          def bitbucket_link
+            link(s_('InProductMarketing|from Bitbucket'), help_page_url('user/project/import/bitbucket_server'))
+          end
+
+          def mirroring_link
+            link(s_('InProductMarketing|repository mirroring'), help_page_url('user/project/repository/repository_mirroring'))
+          end
+
+          def basics_link
+            link(s_('InProductMarketing|Git basics'), help_page_url('gitlab-basics/README'))
+          end
+
+          def import_link
+            link(s_('InProductMarketing|comprehensive guide'), help_page_url('user/project/import/index'))
+          end
+
+          def external_repo_link
+            link(s_('InProductMarketing|connect an external repository'), new_project_url(anchor: 'cicd_for_external_repo'))
+          end
+        end
+      end
+    end
+  end
+end